The Morgan Home Team

BRAND DEVELOPMENT AND SOCIAL MEDIA CAMPAIGN

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The Challenge

Develop a social media campaign that would build awareness of the Morgan Home Team and generate new customer leads.

Insight

Honored as a 2017 “Who’s Who in Atlanta Residential Real Estate,” The Morgan Home Team is poised to deliver value and build affinity by educating potential clients in the Metro Atlanta Area. Research revealed a unique pattern in real estate search behavior, with Georgia being among one of the few states where house-hunting activity is least impacted by the holiday season.

Activation

Intuition Consulting Firm developed a Strategic Framework for the Morgan Home Team, including a new communications thematic, positioning, and logo, that would serve to elevate the business’ brand presence. Informed by the audience identification in the strategic framework, Intuition then developed a three week targeted social media campaign, generating custom graphics and video to be deployed via the Morgan Home Team social media channels. The campaign efforts resulted in a 5467% increase in Facebook video views, 21% increase in Facebook followers, and 25% increase in leads.