For its fifth year, Intuition Consulting Firm recommended that the Legends luncheon evolve into a black tie event with the Museum presenting an evening Gala at the War Memorial Auditorium, on May 31st in Nashville, TN. The Celebration of Legends Gala honored Keb’ Mo’, Mona Scott-Young, Yolanda Adams, Charlie Wilson and Nile Rodgers, all of whom were presented with their awards and tribute performances by an equally stellar list of artists.
From start to finish, Intuition owned the planning and execution of the event. ICF established a new logo, and determined a cohesive look and feel, employed across all creative elements including an event website, invite, social ads and video content. Sponsorship pricing and strategy were decided by ICF, resulting in the sale of all categories- a first for the Museum. ICF also fully executed the event experience, from selecting vendors, to event décor, and programming, to show direction and talent management. The Legends’ promotional plan was supported by national media outreach, a local radio flight, and earned social, securing over 100 million impressions and international coverage. Through providing this unique experience, ICF ensured NMAAM maximum brand exposure and a positive association with the entertainment community, laying inroads to continue corporate and talent support.