Make Music Count

BRAND STRATEGY AND SOCIAL MEDIA MANAGEMENT

Make Music Count

BRAND STRATEGY AND SOCIAL MEDIA MANAGEMENT
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The Challenge

Determine a brand and social media strategy that will drive app downloads, and increase awareness of Make Music Count.

Insight

Research show that over one-third of school-age students have anxious or negative feelings about math. Make Music Count is an innovative technology tool that harnesses the power of music, to generate excitement about Math and enrich the learning experience. With its nontraditional and interactive format, Make Music Count is a resource for educators and students alike that delivers real results in achievement. Now in a new app format, any person with a tablet can not only improve math learning but also know the joys of playing an instrument.

BEFORE

AFTER

BEFORE

AFTER

Activation

Intuition Consulting Firm developed a marketing strategy for Make Music Count, including a new look and feel that would serve to refresh the brand and better align with the app’s target user, 3rd through 9th grade students. Intuition developed a new website, with a strong call to action to download and experience the app. ICF also executed a new social media strategy driven by visually dynamic content showing the app in use, while the content strategy reaffirmed founder Marcus Blackwell’s positioning as a STEAM/STEM and EduTech expert.