K. Botchey

BRAND DEVELOPMENT AND INFLUENCER ENGAGEMENT

Engagement Growth on Instagram
0
Percent
Increase in
Instagram followers
0
Percent

Secured partnership with national brand partner

The Challenge

Determine a new brand direction that would shift perception, and build inroads to brand partnerships.

Insight

Influencer and radio personality K. Botchey leveraged his passion for nightlife to create a career in party promotions. While successful and well known in Atlanta, he had a desire to grow awareness and re-position himself as a lifestyle influencer, while expanding revenue opportunities through brand partnerships.

Activation

Intuition Consulting Firm delivered a strategic framework that identified K. Botchey’s target audience, defined a new brand direction and communication thematic, and determined a social media strategy. The thematic “Party, Power, Purpose” was used to develop his content strategy, creating an organic integration opportunity for his community/philanthropic efforts and driving growth in both his Instagram followers and engagement. ICF successfully secured a brand partnership with Luster Products, deploying K. Botchey as a brand ambassador for their beard product launch at the Bronner Brothers Hair Show, garnering coverage from national press. ICF also negotiated his addition to the one of the highest rated reality show programs on cable, VH1’s Love and Hip Hop Atlanta.